Marketing Budget: Avoid The Watering Can
Budgeting Marketing Budget: Avoid The Watering Can Marketing budgets vary from company to company. They are usually the result of bottom-up planning in the first step of the planning period and top-down planning in the second step. Many times the actual marketing budget can be expressed as a percentage of anticipated revenues. This percentage, however, […]
What to Expect From a Good Web Content Writer
Digital Content What to Expect From a Good Web Content Writer You have come to the conclusion that your website needs more and better content? But you are not sure how to find a good Web content editor? Here are a few tips on what is important and what you should look for. The Internet: […]
Are Pictures Worth a Thousand Words?
Art and Text Are Pictures Worth a Thousand Words? Maybe you have made this experience before: You have looked at a picture, and a whole universe of meaning, ideas, thoughts, feelings, and emotions opened up right before your eyes. It might have been a piece of art in a museum, a photograph in a magazine, […]
Multi-Cultural Marketing and Its Intricacies
Think Global, Act Local Multi-Cultural Marketing and Its Intricacies Many companies, at some point, reach that exciting threshold in their corporate history where they decide to sell their products or services in other countries. And after another few years, they might call it “going global”, for example when they sell not only to a few […]
How To Organize Your Marketing and PR Activities
Marketing Planning How To Organize Your Marketing and PR Activities Marketing and Public Relations are lively, challenging and ever changing areas of activities. Markets change, new products and services need to be introduced, companies merge with other companies, old competitors disappear, new ones appear, technology advances. These and other changes require marketing and PR professionals […]